White
hat SEO: As
the name suggests, it is clean and making good quality sites. White
hat SEO works according to the policies of different search engines
to optimize your website. It belief in quality content and good
marketing marketing strategies to achieve the highest rank in the
search engines. Naturally, this is reflected in the cost of practice
white hat SEO, if you do it yourself or hire a professional to do it
for you.
Black
hat SEO: Black
hat SEO refers to the "tricks" used by webmasters to
improve their ranking in the search engines, using techniques that
are against the terms of the search engines. Black Hat SEO is when
someone creates websites that are intended to deceive and manipulate
the search engines and get irrelevant or poor quality pages of search
engine results (SERP). It is doing what the search engines say you
should not, including camouflage techniques, automated link spam,
nothing hidden (including links or text), etc.
Gray hat SEO: Gray
hat SEO techniques are questionable, but not in the same category as
black hat SEO techniques. Gray hat SEO uses tricks, schemes,
publishing duplicate content etc.
