Some Useful Tips for Better Optimization of Your Websites

If you have a website for your business, the success of your online business depends on the successful use of the techniques of Search Engine Optimization. With the increase of Internet use worldwide, your online marketing plans play a key role in making your company successful. To get a top position in the Internet, your website must follow certain SEO techniques to beat the competition.

Unique content: Write exclusive and precise content which attracts user at the very first glance. Regularly update content information to improve the ranking of the page. An effective content displays your webpage in top results of a search engine.

Keywords: Keywords play an important role in search engine optimization. Keep the keywords that are more attractive and easier to use. Choosing the right keyword and density of keywords will affect your website ranking. You must place the keywords in special places such as page titles, URLs and file names.

Backlinks: A website with many backlinks is said to be well optimized. But make sure that the connection comes from a trusted site. Take the help of business partners to post your link on their website to increase the number of backlinks. Besides backlinks increases the number of inbound links as well.

Use Social Media: Publish your content with the help of social networking sites like Twitter, Facebook and Google +. This is the best and latest technology to advertise your website. Always use unique and fresh content. 

Guest Blogging: Blog is the place to interact with the customers by sharing your views and thoughts. Respond to the user queries through comments to solve their problem. It is the best place to explore your ideas.

Htaccess File and Its Uses

Htaccess file is a configuration file that is used in the Apache-based web servers to control various functions of the server. htaccess provides a way to configure the details of your website without having to modify the server configuration files.

You can create the htaccess file in a text editor and then upload it to your site via an FTP client. It's an incredibly useful feature that allows webmasters to control many aspects of their work sites. You can redirect 301 pages, change extensions pages, rewrite urls for better keyword ranking presence, password protect directories, redirect Error Document 404 and more.

Mod_Rewrite:  One of the most useful facets of the .htaccess file is mod_rewrite. You can use the space in the .htaccess file to designate and alter how URLs and web pages on your sites are displayed to your users.

Custom Error Pages: The .htaccess file allows you to create custom error pages to provide more information to the site visitor than the default server error page. Some of the most common errors are:

• 400 Bad Request
• 401 Authorization Required
• 403 Forbidden Page
• 404 File not Found
• 500 Internal Error

Htaccess is also extremely sensitive. A semicolon missing, wrong letter or extra backslash can ruin everything. So you need to make sure that what you write is correct 100%.