Tuesday, June 4, 2013

Some Useful SEO Tips for optimizing your site

Basic search engine optimization (SEO) is critical and essential. SEO will help you correctly position your website ranking in the search engines. You have to focus at some point, while optimizing your site.

1. The site performance, search:
How fast is your site and does it working properly. Is your site look fine? Does it have a high bounce rate. Search engines do not want to include keyword stuffing, purchased links and poor user experience

2. Optimizing Multi-Channel:
Keyword Strategy is not only important to implement on the ground, but should be extended to other platforms off-site, so you should also be thinking about multi-channel optimization. Multiple channels these platforms include:
Facebook
twitter
Linked In
Email
Offline, such as radio and television ads
Be consistent with keyword phrases within these platforms will not only help your branding efforts, but also enable users to use phrases you are optimizing for.

3. Domains consistent:
If you type www.example.com or example.com then if "www" does not redirect to www.example.com, it means that the search engines are looking at two different sites. It is not effective for your overall SEO efforts. Old Domains are better than new, but if you're buying an old domain, make sure the previous owner did nothing shady to make the domain to get penalized.

4. Focus on your Meta data:
Your site must have title tags and meta description. Meta keywords are more or less ignored by the search engines today, but if you still use, make sure it speaks specifically to that page and also has the correct format. Your meta description should be unique and also talk to that specific page. Duplicate meta descriptions from one page to another is not going to get anywhere.

2 comments:

  1. Thanks for sharing these tips with us..there are various company provide SMO Services

    ReplyDelete
  2. Thanks for your post..in SMO mostly question come out that how to advertise on facebook.

    ReplyDelete