What is Social Media Optimization(SMO)?

Social media optimization (SMO) is a process to increase the awareness of a product or brand by using of social media outlets. Social media optimization includes RSS feed, Social bookmarking and Social Networking like Facebook, Twitter, Google+ etc. SMO is generally used to generate traffic for a website. In general, social media optimization refers to optimizing a website and its content by sharing it on social media and networking sites. 

 

Social media optimization is more important for search engine optimization, as search engines are increasingly using the recommendations of the users of social networks like Facebook, Twitter and Google to rank pages in search engines. Social Media Optimization is considered an integral part of the management of online reputation (ORM) or Search Engine Reputation Management (SERM) tactics for organizations or individuals who care about their online presence. Social Media Optimization can be carried out to foster a community of this site, allowing for healthy business-to-consumer (B2C) relationships.

Working Process of Search Engine

After understanding SEO the first thing is to understand the working process of search engine. Search engines perform several activities to deliver search results –

1.Crawling the web pages

2. Indexing

3. Processing

4. Calculating relevancy

5. Retrieving search result. 
 

When you enter some query in search engines, then first search engines crawl the web pages to find relevant information. This task is performed by a software which is known as crawler or a spider (In case of Google it is Googlebot). Spiders follow links from one page to another and index everything they find on their way. It is very difficult task for a spider to visit a site daily to check if they're a new page has been added or an existing page has been modified.

After crawling the web page, the next step is to index its content. The indexed pages are stored in a database. The process of indexing is for identifying the words and expressions that describe the page and assigning the page to particular keywords. There are number of pages, which contains information regarding your query. In that case the search engine starts calculating the relevancy of each of the pages which are indexed in database. Search engine uses various algorithms to calculate relevancy. That is why different search engine gives different search results for the same query.

After calculating the relevancy the last step is retrieving search result and display them in browser from more relevant result to least. This is all about the processing of search engine.

What is SEO(Search Engine Optimization)?

When you enter some query in a search engine you get a list of different web results that contain information relevant to your query. Users normally like to visit websites which are at the top at the list. But you have ever wondered why some of these websites rank better than the others, if not then you must know that it is because of a powerful web marketing technique that is known as Search Engine Optimization (SEO).

SEO is the process of influencing the visibility of a website or web page on the results of a search engine natural or organic search. All search engines like Google, Yahoo and Bing have such results such as web pages, image search, local search, video search, academic search, news search, etc. All search results are displayed in the door-post, is founded upon raising the search engine considers most relevant to users.

As Internet marketing strategy, SEO considers how search engines work, lifting people search, the search terms or keywords written in real search engines and search engines are preferred by their target audience. Optimizing a website included editing HTML and to increase the relevance associated both with specific keywords and to remove barriers to the indexing activities of search engines. Promote the site to increase the number of backlinks or inbound links, other tactics of SEO.