What is Social Media Optimization(SMO)?

Social media optimization (SMO) is a process to increase the awareness of a product or brand by using of social media outlets. Social media optimization includes RSS feed, Social bookmarking and Social Networking like Facebook, Twitter, Google+ etc. SMO is generally used to generate traffic for a website. In general, social media optimization refers to optimizing a website and its content by sharing it on social media and networking sites. 

 

Social media optimization is more important for search engine optimization, as search engines are increasingly using the recommendations of the users of social networks like Facebook, Twitter and Google to rank pages in search engines. Social Media Optimization is considered an integral part of the management of online reputation (ORM) or Search Engine Reputation Management (SERM) tactics for organizations or individuals who care about their online presence. Social Media Optimization can be carried out to foster a community of this site, allowing for healthy business-to-consumer (B2C) relationships.